With the California discovery of reinventing what a workout could be, Sara Diab decided it was time to share her passionate results with her hometown in NC. Sara new she wanted to host and train classes, but she also knew her drive could build this newfound knowledge into more than just a class. She sought for a lifestyle brand where she could create an identity with her welcoming, comfortable, and inspiring environment. Sara then began seeking a designer to create her website & logo.
Our challenge was to help define who Redefined Fitness is and the brand strategy we were going to use to launch this new fitness boutique. We had to create all the brand elements, and develop a website that integrated MindBody and showcased who Redefined is.
We used our art development and market research to create a brand strategy and identity that was true to Sara and her story. HRZN created a branding plan by dissecting the specific marketing elements that made a difference to the lives of potential members.
We wanted Redefined Fitness Studios branding to reflect the strength of a full workout, the professionalism of knowledge and research done by Sara and her team, and finally to add a little touch of the beach. The ocean is what inspired Saras journey and the west coast discovery that got brought it all the way back to the east coast. Redefined Fitness now has an original presentation needed to drive the innovation, inspiration, and most importantly, positive approached by Sara to impact the community.