Discover how HRZN helped brand and transform Tres Bleu, a Wrightsville Beach, NC based boutique into a modern eCommerce brand.

the challenge

TreBleu, a beach chic boutique, is the creation of Kim Stephenson. Her hard work paid off, driven by passions of empowering confidence in women and her lifelong dream of owning a boutique of hand selected items. Anything that goes into the store has been hand selected by Kim throughout her world travels. She wanted to bring her collection online with an impact, but had concerns on how she could connect both the in-store and online databases as items are sold.

Our challenge was to create & launch a eCommerce store with real-time inventory capabilities, and a brand campaign to go along with the new site.

our solution

We started by researching the online boutique industry and the possible platforms we could use. Once we decided on the platform, we used different plug-ins and original proprietary code to create a robust real-time database for the online eCommerce & in-store database. With this set-up, Tres Bleu can now easily manage inventory, returns, and product pages with ease, while the inventory stays correct. To launch the project, we developed a campaign for the release of their fall collection. This includes photographs of every piece in a studio, and a lifestyle shoot (stills & video) that was on brand with the mission on the release. We then set up their studio space with professional lighting so they could easily add new products to their website.

Tres Bleu has always progressed their vision in Wilmington, NC but now they are able to bring their vision to the world.